Connect advertising pixels carefully
Useful attribution, with consent and clear limits.
Read the ID fields and consent explanation. No real pixel is needed.
In this lesson 3 steps + optional extras
Open Marketing integrations. Pixel setup needs the Premium access and an active store.
- 1Enter your own pixel ID only, not pasted script code.
- 2Each provider has its own ID and enable switch.
- 3Tracking also requires eligible access and the shopper’s marketing consent.
What you should seeThe page explains whether Premium and store access are available.
Enter your Meta or TikTok Pixel ID, not pasted JavaScript. Enable the chosen integration and Save explicitly.
What you should seeOnly the supplied Pixel IDs and explicit enable choices are saved.
Advertising scripts load only with marketing consent and respect supported privacy signals. Declining consent must not stop shopping. Do Not Track (DNT) and Global Privacy Control (GPC) are browser privacy preferences that can prevent advertising tracking.
What you should seeConsent and browser privacy signals can prevent advertising tracking.
Go further 3 optional topics
You have the core task. Explore these extra tools whenever you need them.
Follow the setup instructions to inspect events in the provider’s own Events Manager. A loaded script alone does not prove event receipt.
What you should seeThe provider’s event tool is used to verify event receipt.
Events exclude private customer contact details. Browser identifiers can still support advertising audiences; pixels are not anonymous counters.
What you should seeThe integration describes identifiers without exposing private customer contacts.
Ad-attributed sales may differ from internal reports because of consent, blockers and attribution windows. Never add the two providers’ conversion totals together as unique sales.
What you should seeAd attribution remains separate from internal confirmed sales totals.
Give it a try.
Read the ID fields and consent explanation. No real pixel is needed.
Open Marketing integrations Opens separately. Paid and destructive actions are never required to complete a lesson.Two advertising providers report one purchase each. How do you count unique sales?
Optional. No grades, no locked lessons.Ready to mark this one complete?
You choose when you have learned enough. No quiz score or business action is required.
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